BLΛƆKPIИK is currently dominating the K-Pop industry with their newest single “마지막처럼”. Within 17 hours, their music video for “As If It’s Your Last” gained over 10 million views, breaking previous record counts and looking to accomplish even more. This article will quickly examine how their latest track is shaping their way to becoming one of the most influential girl groups of this time; and just to what extent they have won me over.
The vibe of the music will hit you with the chaotic joys of falling in love, just as the lyrics portray. This rainbow of sound takes on a retro, 80s influenced tone. Not only is this present within the hypnotising rhythm, it embodies the entire track; through the stylistic choices, ambience and vocals.
Although the musical aspect of “As If It’s Your Last” is a significant focus, their voices still shone through. As expected, the song supported Lisa in delivering a vividly compelling rap and highlighted the individual capabilities of each member. I want nothing more than to see BLACKPINK perform this song live, as they have never disappointed me in the past. And frankly, their live stages are breath-taking.
The music video takes influences from the sound composition by incorporating the colourful visuals of the 80s. Each set was exquisitely put together, illuminating each members’ personalities in a more feminine nature than we have previously seen. However, it was done in a way that is undeniably their own. Submerged in pink aesthetics and playful outfits, they never failed to represent the iconic YG style. Fans will reminisce over their moments with 2NE1 through the entirely new experience that “As If It’s Your Last” gives us. Accomplishing this through a single song exhibits the universal potential BLACKPINK has for the future.
Check out their music video below and feel free to share your own opinions on the track with us in the comments.
- Production Quality: 9.5/10
- Lyrical meaning: 8/10
- Vocals: 9/10
- Visuals & Theme: 9.5/10
- Choreography: 8.5/10